Sign in

BRND Studio

From interacting with perceived users to translating research insights into visuals, the Design Thinking framework helps to distill insights from end-users and experts to the realised product. We’ve learned that for a successful product design cycle, it is crucial to validate your assumptions and hypothesis early on in the process…


We’ve found through experience that sometimes, ideas or concepts that our designers are the most excited about, go unnoticed by our users and stakeholders. …


Personas should get off the paper and get into the minds of the stakeholders and teams. Personas should be naturally and organically referenced in every discussion and decision made.

So don’t just create personas; unveil them too!

Not everyone knows why they are useful or how to use them. It…


Last week we discussed what a user persona is and the role it plays in UX design. This week, we’re writing about how to make personas, sharing our experiences, tips and learnings, as we navigated different people, industries, requirements and of course deadlines and pandemics!

Many times we hear, “Personas…


Have you ever gone out shopping…only to feel out of place? The good news is, it has nothing to do with you. The bad news is, the new, hidden establishment you just stumbled upon may not have taken you into account. …


Last week, we explored Screen Metrics that affect the design decisions for responsiveness. This week, we’re looking at the layouts and tools used in designing a responsive UI.

Tools for Fluidity

A Layout is the skeletal structure of all the visual elements and spaces in your design. A fluid layout that adjusts itself…


Responsive Design Series

Last week we introduced you to Responsive Design and the impact it has had on our — let’s face it — daily time spent with devices. Since then, we found out that the ‘Your Activity’ feature on Instagram that tells you how much time you spent on the app, is…


In the late 2000s, studies indicated that users browsing the internet would soon migrate to smartphones over desktops or laptops. …


In the early days of Apple, Steve Jobs was frustrated that the Apple symbol was being overused across applications. Upset, he instructed his Design Team to start finding alternatives. …


One man named Alphonse Chapanis.

Last week, we wrote about the mystery of the B17 Bombers that could survive air raids, but could not seem to land. That is, until the intervention of not one, but two Psychologists — Paul Fitts and Alphonse Chapanis.

Now designers may have heard of…

BRND Studio

BRND Studio uses an integrated framework of Design Thinking and Human-Centred Design to build innovative solutions and solve complex, ambiguous problems.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store